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This excellent course covers all the essential and important elements that make up a successful advanced campaign. We look at how to win new business in a professional way. |
PREPARATION & PLANNING | ||
Selecting the right suspects and prospects that suit a successful sales plan. | ||
Creating a framework for strategic business development. | ||
How to sell to Senior Decision Makers as well as Policy Makers. | ||
MAKING NEW CALLS AND VISITS | ||
Important rules for getting meetings with Senior Decision Makers. | ||
A great technique for getting receptionists to put you through to Decision Makers. | ||
How to structure new calls and visits for better success. | ||
Essential skills required in a changing market place. | ||
TECHNIQUES FOR EACH STAGE OF THE SALE | ||
How to create rapport at all levels. | ||
We look at different buying preferences of customers at different levels. | ||
How to sell to different prospects at different levels. | ||
A range of questions used to develop each part of the sale. | ||
OVERCOMING ISSUES AND OBJECTIONS | ||
How to avoid problems and gain commitment. | ||
How to match your solutions to customers’ individual needs and buying preferences. | ||
The process for dealing with issues and complex objections. | ||
CLOSING | ||
Different techniques for different prospects. | ||
How and when to present your ideas and solutions. | ||
How to read business body language. | ||
How and when to change sales tactics. | ||
RESULTS: Sales people who have attended this course have reported significant improvement in all areas of the sales process. They leave with a better insight into how to overcome their weaknesses and improve their selling skills. They also leave with far more confidence and are able to approach prospecting with renewed enthusiasm New prospects will be much easier to negotiate
with and closing the sale will become automatic. |